Effective August 20, 2026 · Updated October 16, 2026 (home care agencies)
CensusDesk is a product of iFocus Labs, LLC, a Wyoming limited liability company (“CensusDesk,” “we,” “us”). We build lead-capture software for independent home care agencies and senior living communities. This policy covers censusdesk.com, the agency and community websites we build and host for our customers, and the software behind them.
Two kinds of people interact with what we build, and this policy speaks to both: the home care agencies and senior living communities who are our customers (agencies, for short), and the families who use an agency’s website to learn about care for someone they love.
When you use an agency’s website powered by CensusDesk, you may choose to share your name and contact information, and answers about your family’s situation: the kind of care you’re exploring, general health and daily-living needs, timing, and budget comfort. You decide what to share, and every question can be skipped.
We use that information for exactly two things:
That’s the whole list. Your information is never shared with other agencies, never added to a shared referral roster, never sold, and never used to advertise to you. This is the opposite of the referral-agency model, on purpose.
A note on health information: the details you share help an agency understand fit. They are not medical records, we are not a healthcare provider, and nothing you share creates a provider relationship. Share only what you’re comfortable sharing.
When you request a demo or become a customer, we collect what you give us: your name, role, email, phone, agency details, and any logo or brand materials you share. We may add public information about your agency, such as state licensing records, so your demo lands closer to right on the first pass.
We use it to build your demo, run your service, send you service email, and support you. We do not sell it or share it with anyone else’s marketing.
The agency does. Every lead captured through an agency’s CensusDesk site belongs to that agency, is exportable at any time, and leaves with them if they ever cancel. We act as the agency’s service provider for that data, processing it only to run their service.
We keep this boring on purpose. We use only what the product needs to function, such as remembering a session. We do not run third-party advertising trackers, and we do not sell or share browsing data. If we ever add simple usage analytics, it will be to understand what to improve, not to follow anyone around the internet.
We use a small number of trusted providers to run the product: cloud hosting, database storage, email delivery, and text message delivery. They process data only on our instructions and only to provide their service to us. We choose providers with strong security practices, and we don’t let anyone use your data for their own purposes.
Families receive email connected to their own inquiry: their Care Report and warm follow-ups from the agency they contacted. Every follow-up includes a working unsubscribe, and unsubscribes are honored immediately and permanently. Communities receive service and account email from us. We honor unsubscribes on our side the same way, immediately and permanently.
Text alerts go only to agency owners and staff who are CensusDesk customers and who opt in during onboarding by giving us a mobile number and checking the text alert box. We send one kind of text: an alert that a new family has reached out, during the hours the agency chooses. Texts carry a first name and a pointer to the full report in email, never care details. Message frequency varies with how many families reach out. Message and data rates may apply. Reply STOP to stop texts at any time, or HELP for help. We never text families, and we never use a mobile number for marketing.
We do not sell, rent, or share mobile numbers or text opt-in data with anyone for their own marketing or promotional purposes. Mobile information is shared only with the text message provider that delivers our alerts, and only to deliver them.
Data is encrypted in transit, stored with access controls, and limited to the people who need it to run the service. We keep information only as long as it serves the purpose it was shared for, or as the law requires. When an agency cancels, their lead data goes with them and our copy is deleted on request.
Our websites are for adults arranging care for adults. We do not knowingly collect information from anyone under 18, and if we learn we have, we delete it.
If we change this policy in a way that matters, we’ll update the date at the top and, for customers, tell you directly. We won’t quietly weaken a promise made on this page.
CensusDesk · an iFocus Labs company
care@censusdesk.com